The ultimate goal of business intelligence is to make your business more intelligent. Sounds simple, eh? While it's easy to get started, it's very hard to master. Learn how to get a holistic perspective on your business, whether it's your team, department, or the entire company. Ultimately, understand how to turn data into insights and action recommendations - or in other words: how to unlock true commercial impact. Includes topics like ETL/ELT, data modeling, reporting, and more.